Pillar I Presence. Be found.
Be the answer, not a result.
Presence is how your business gets found and judged now that AI assistants answer the question before anyone clicks. We make you readable, quotable, and citable by ChatGPT, Microsoft Copilot, Google's AI answers, Perplexity, and Claude, and we replace the brochure site with one that talks back.
Build from $3,500. Operate from $750 a month.
The click is no longer the unit of value. The citation is.
For twenty years the job was to rank on a results page so a person would click through. That chain is breaking. People ask a question and get one composed answer with a handful of sources. If you are not one of the sources, you are not in the conversation.
Ranking still matters, because answer engines pull from search indexes, Bing's and Google's among them. A page an index cannot see is a page an assistant is unlikely to quote. But being indexed is only admission. The work that earns a citation is being the clearest, most specific, most consistent source on the question.
What we build
- AI visibility baseline
- We run a fixed panel of the questions your buyers ask across the major assistants and record who gets named, what is said about you, and what is wrong. You get the transcripts, not a score we invented.
- Answer-ready foundation
- Structured data, answer-first pages, clean access for search and AI crawlers, an llms.txt file, verified Bing Webmaster Tools and Google Search Console, and IndexNow so changes reach Bing and other participating engines quickly.
- Citation building
- Consistent facts everywhere an engine looks: your profiles, listings, and the third-party pages already being quoted in your category. Plus a question-and-answer library on your own site, written to be lifted.
- Living interface
- A site that asks who is visiting and adapts. It answers questions from content you approved, shows the proof that fits the visitor, and hands off to a person or an agent at the right moment.
- Citation reporting
- A monthly read of where you show up: Bing's AI Performance report for Microsoft's AI answers, Search Console for search, and our own question panel across the assistants.
What you own at the end
The site code, the content, the schema, and every account and login. Nothing is rented from us.
Questions about Presence
What is answer engine optimization?
Answer engine optimization, or AEO, is the work of getting a business named and cited inside AI-generated answers, in tools like ChatGPT, Microsoft Copilot, Google AI Overviews, and Perplexity. Classic SEO aims for a position on a results page. AEO aims to be a source the answer quotes.
Should we optimize for Bing or for Google?
Both, for different reasons. Microsoft Copilot runs on Bing's index, and ChatGPT's search has drawn heavily on Bing alongside OpenAI's own crawler, so a page Bing cannot see is hard for those assistants to cite. Google's AI Overviews and AI Mode draw on Google's index. Being indexed is the price of admission in each. Being quotable is what earns the citation.
Can you guarantee we will be cited?
No, and nobody honestly can. The engines decide. What we control is whether you are eligible, readable, and the clearest source available. We measure the result every month so you can see whether it is working.
Do we need a new website?
Not always. If your current site is sound we add the answer-ready foundation to it. If it is a static brochure that cannot be fixed economically, we rebuild it as a living interface.
Next pillar
Conversation: respondFind out where you stand.
Eight questions, about two minutes. You see your result right away. Then a person reviews your public presence and sends you a written audit.
Get your AI Readiness Audit